Sustainability refers to practices and concepts that support the environment, health, and the economy. For accredited investors this means improved property values, tenant demand, lower expenses, and improved tenant satisfaction. This is a popular topic with the growing awareness and demand for green building products and technologies. To help answer your questions and give you a little more insight on green building practices, we isolated 7 questions that are commonly posed regarding sustainability and investments in real estate.

  1. How do sustainable practices reduce operational expenses?

A primary way that sustainable design practices reduce expenses is by minimizing energy consumption. They also diminish water usage by employing native vegetation, low-flow fixtures, and water reuse technologies. When applied to the operations of your business, it can help eliminate paper waste, excess energy use, and fuel consumption. Over the course of weeks, months, and years, the cost savings from efficient materials and equipment can be substantial.

  1. Does it cost more to go green?

No, it does not cost more to go green. This is especially true when green design is implemented early in the integrative design process. Integrative design encourages collaboration and incorporates sustainable design as an early strategic consideration. Fortunately, most materials on the market are already green due to regional and local building codes and laws. Compared to a decade ago, green materials are much lower cost with much greater variety and availability. Whenever there is an additional cost for more efficient and sustainable items, the initial cost is offset by long-term savings in energy use and durability of materials.

  1. Why is durability important and how does it affect maintenance expenses?

Durability is important because it determines how much wear and tear a material can withstand. Durability has a direct impact on the amount and frequency of maintenance expenses. Durable products also tend to be higher quality and more appealing, a particularly important consideration in light of the damage that tenants can cause to flooring, walls, counters, and nearly everything else. When it comes time to resell the property, or prepare for new tenants, renovation costs will be significantly lower.

  1. Where is the best place to build, new or existing developments?

The best places to build are existing developments in active urban communities. Existing developments eliminate the need to build new infrastructure and utilize raw materials. This reduces the carbon footprint by limiting unnecessary production and waste, as well as the cost, pollution, waste, and environmental impact created by constructing in undeveloped areas. Building new water, energy, and communications infrastructure is risky, expensive, and has the potential to negatively affect native species and hydrological features. Infill developments are another sustainable option. These are lots located within urban boundaries that are undeveloped or have been developed in the past but are currently vacant or underutilized.

  1. How does sustainability support human health?

Sustainability supports human health by consider the physiological and psychological needs of building occupants and transitive users. Considerations include indoor air quality (IAQ), indoor environment quality (IEQ), walkability, and access to public transportation. IAQ is affected by the presence of obsolete toxic building materials, HVAC ventilation and filtration equipment, and byproducts of the construction process. IEQ is supported by designing for ergonomics, implementing zoned temperature controls, proper workspace lighting, and providing natural views. These measures increase tenant appeal, satisfaction, and contribute to user health. Walkability and transportation offer exercise opportunities and reduce the carbon footprint and air pollution within the community.

  1. How important is Green Certification?

Green certification serves as marketable proof that a property is sustainable in terms of energy usage, water consumption, and human and environment impacts. According to the National Association of Realtors, properties with these certifications have been proven to sell for more 5-9% more than conventional properties. The competitive environment in the real estate market and the demand for green properties are making green certifications such as LEED and Energy Star more feasible and relevant.

  1. What is Greenwashing?

Greenwashing is a common strategy used by marketers to make products appear to be more sustainable than they actually are. This is typically achieved by emphasizing features that may legitimately be green, while ignoring the larger picture behind the production and distribution of the product. Brokers and building owners are sometimes guilty of this as well. This is part of the value in obtaining green certifications for your projects or asking about them when ‘green’ claims are made in connection with a building you’re considering for acquisition.

More to Green

Sustainability is a deep topic with many facets that can take broad reading and study to unravel. Going green will reduce your operations and maintenance costs, contributing to greater positive cash flow and long-term portfolio growth. If you have more questions or need help evaluating a potential acquisition, reach out to us and we’ll work with you to move your investing goals further.

What is sustainable investing and how can it contribute to increased returns from your real estate investment projects? Pursuing green strategies can bring you tremendous investing rewards without considerable additional cost or complexity in your operations. Planning early for sustainable design allows green features to be integrated from the outset, reducing long-term operational and maintenance expenses. Here we will talk about energy efficiency, durability, reducing waste, and the health of people and the environment.

Energy and Water Efficiency

Sustainable investing and design brings with it reduced energy costs and lower bills. If you manage or own rental property, you know how much power and water tenants are apt to use. Installing low-flow water efficient fixtures can reduce use and expenses, while also doing a good thing for the environment by reducing the embodied energy involved in the transportation and treatment of water. If your leases leave expenses to the tenant, it will be a tremendous selling point that their utility cost will be reduced thanks to the sustainable features of your property. This also saves tenants from the need to install these features themselves, further adding value and appeal for the prospective tenants and buyers.

Energy efficient upgrades can immediately improve the value of your property. If your goal is to renovate the property and either refinance or resell the asset, green upgrades can add substantial appraised value by increasing the NOI through reduced expenses. The income approach utilized by appraisers will recognize this increased margin and yield a subsequently greater valuation. Units with sustainable features are in strong demand by buyers and earn a 5-9% premium, according to research by the National Association of Realtors. The additional upfront expense of sustainable features is offset by the savings earned during the pay-back period, the time required to recover the additional expense compared to conventional designs.

Sustainable Investing, Durability, and Reduced Waste

Maintenance is another sizable expense category that can benefit from sustainable strategies. Green products and materials generally last longer than conventional products and are designed to create less waste and employ less construction materials. When selecting product for your build or renovation, look for those that have longer life ratings. Consider this when you’re shopping for paint, flooring, counters, appliances, and other products that frequently require maintenance and repair. Using higher quality materials upfront will reduce long-term expense and lead to greater tenant satisfaction.

Waste is a very important consideration that is often overlooked in the design process. How much does this waste impact the profitability of your projects? With the increasing costs of building materials, excessive construction waste can easily result in thousands of dollars of lost potential profit. The under-utilized resources also contribute to landfill proliferation and purposeless energy use and pollution created by the original production and subsequent removal of waste. Advanced framing and project management strategies can keep waste to under 10%, and allow significant additional capital to be allocated to sustainable design initiatives and high-quality builds.

Human and Environmental Health

Designing homes and business using green approaches supports human health. Using low VOC materials and designing for ergonomics and psychological well-being contributes to happier tenants, lower-turnover, and less risk of legal liability for injuries and health conditions resulting from toxic substances and hazardous conditions. People are very sensitive to temperature, lighting, layout, and views. Green rating organizations such as the U.S. Green Building Council encourage and reward designs that consider these human factors and provide innovative integrated solutions. What’s more, is you’ll also command a higher lease rate on your rental and better future resale value.

The health of the environment is also an important consideration that can influence your long-term revenues. When your project has a positive impact on the surrounding environment, it improves the quality of life for all in the ecosystem and community. Pragmatically, it leads to improved community appeal, lower medical expenses for local government, saved public funds that would otherwise be spent on remediation efforts, and enhanced social capital for conscientious developers. Strategies that support environmental health include providing natural habitat, using native vegetation, preventing storm water runoff, minimizing waste, using locally sourced and sustainably produced materials, and emphasizing public transportation within the community.

More Green by Going Green

The key point here is that employing green strategies and sustainable investing will provide benefits for people, the environment, and not least importantly, your bottom-line. All the strategies discussed will improve your profits in the long-run and help maintain goodwill for your organization within the community. When planned from the outset using integrative design, green building strategies require minimal additional expense, while providing significant long-term value. As real estate investors, we’re always looking for new opportunities to improve the value and cash flow from our properties; green design presents an excellent solution that supports the financial success of the venture, occupant demand, and the environment.